Devumi, a social media marketing company, has been exposed as a prominent figure in the “fake followers” scandal. As a result, over a million Twitter accounts have vanished, costing well-known users their once big online audience. But don’t let that fool you, social media platforms have yet to get to the bottom of this.
So people are losing followers… big whoop! The real victims here are the people whose personal information has been stolen.
Celebrities, athletes, pundits, and politicians have millions of fake followers.
With promises like, “Devumi boosts your social media campaigns to success”, Devumi has over 200,000 customers. But, the shady company could be partly responsible for a new form of fraud referred to as ‘social media identity theft‘.
The New York Times Describes Devumi’s business practices as “a vast trade in fake followers” that partake in “fraudulent engagement”. In fact, law officials are investigating websites like Devumi that make a profit off of selling automated bot-generated accounts on Twitter and other sites, taking the form of slightly modified, copied profiles.
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